Websites are perhaps the most overlooked vehicle of advertising for local, owner-operated businesses. Yes, every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.
Not all these businesses need to transact business online. However, everyone listed in yesterday's Yellow Pages needs to also be available on the internet today. It's where your customers expect to find you.
If you're thinking you might not be able to afford putting up a website, think again. Instead of paying:
ˇ (for a simple website), anything from $2,000 to $5,000 for construction and $100 to $400 for monthly maintenance and updates,
ˇ (for a robust site with streaming video, opt-in subscriber functions and other, more complicated features) anything from $12,000 to $20,000 for construction and $500 to $2,000 for monthly maintenance and updates.
You can certainly afford a Ready-to-Use Website which is robust and has many excellent features. Explore this website to discover how easy it is to have your very own website.
A website allows your prospects to gather the information they need from the privacy of their own computer. What are the questions your salespeople answer virtually every day? And how, exactly, would your best salesperson phrase those answers on his or her best day? This is the information that needs to be available 24/7 on your site.
Think of your site as a relationship builder, a half step between your advertising and your front door. It's easier to convince customers to visit your web site or to convince them to get in their car, drive to your store or office, park that car and walk in your door.
The internet is heaven on earth for the 49 percent of our population who are introverted. That's because introverts strongly prefer to gather information anonymously. They're unlikely to dial your phone number, except as a last resort. Even more unlikely is that they'll choose to walk into your store and engage a salesperson. Introverts aren't necessarily shy--they simply like to gather all the facts before they put themselves in a position where they'll likely be asked to answer questions. Forty-nine percent of your customers strongly prefer to know what they're coming to buy before they walk in your door. And even the extroverted 51 percent of your target market will appreciate an informative site that functions as an expert salesperson during all those hours you're not open for business.
Don't think for a moment that your customers aren't already online. Every day around the globe, thousands of people are using search to research a product or service that you are considering purchasing.
Does your local business need a website? Are you considering brushing up a skill or hobby to money-making standards? You cannot put off establishing an Internet presence any longer!